(Part 1/2) FullStory Digital Analytics: Getting Insights into Customer's Experience of your Products

(Part 1/2) FullStory Digital Analytics: Getting Insights into Customer's Experience of your Products

This podcast episode explores digital analytics tools, with a focus on FullStory. The host provides an overview of digital analytics and its importance in understanding user behavior and improving online marketing strategies. The features and configuration of FullStory are discussed, including the ability to analyze user activity, track frustrated sessions and rage clicks, and use UTM campaigns for tracking. The episode also touches on the use of DataDog for digital analytics and highlights the various aspects that can be analyzed, such as session length, user behavior, and conversion rates. The episode concludes with the importance of using digital analytics to improve business performance.

Takeaways

  • Digital analytics tools help gather, analyze, and interpret data from digital sources to understand user behavior and improve online marketing strategies.
  • FullStory is a digital analytics tool that provides detailed insights into customer behavior, allowing for optimization of webpages, marketing campaigns, and online initiatives.
  • Features of FullStory include analyzing user activity, tracking frustrated sessions and rage clicks, and using UTM campaigns for tracking.
  • Session length and active time are important metrics to consider for user engagement and scalability.
  • Frustrated sessions and rage clicks can provide insights into user experience issues and areas for improvement.
  • UTM campaigns and sources can be used to track and analyze the performance of digital marketing campaigns.
  • DataDog is another tool that can be used for digital analytics and offers features for monitoring and observability.
  • Digital analytics can be customized to analyze different aspects such as user behavior, page performance, and conversion rates.
  • Using digital analytics can help businesses improve their online presence, understand user needs, and make data-driven decisions for growth and optimization.

Chapters

00:00 Introduction and Context

01:27 Overview of Digital Analytics Tools

03:49 Exploring FullStory

07:14 Configuring FullStory

09:40 Analyzing User Activity in FullStory

13:13 Additional Features of FullStory

19:00 Importance of Session Length and Active Time

20:04 Optimizing User Experience and Scalability

21:45 Frustrated Sessions and Rage Clicks

22:33 Understanding Frustrated Sessions and Rage Clicks

23:37 UTM Campaigns and Sources

26:34 Using UTM Codes for Tracking

28:38 Customizing Analysis Parameters

29:42 Exploring DataDog for Digital Analytics

31:56 Analyzing Different Aspects of Digital Analytics

38:00 Using Digital Analytics to Improve Business

39:16 Conclusion

Snowpal Products

Episoder(410)

Performance & Scalability (1/N): Similarities & Differences

Performance & Scalability (1/N): Similarities & Differences

(Part 1) Let's talk a little bit about the similarities and differences between these 2 two terms that are sometimes (or, often?) misunderstood.

15 Feb 20217min

Building User Interfaces when dependent APIs are not ready

Building User Interfaces when dependent APIs are not ready

It would be ideal if all the APIs were implemented before we starting building user interfaces but that's not always possible, and it is hardly ever the case. Given that, how should we go about building the UI?

12 Feb 20215min

Options available and picking the right Heroku Dyno for your application

Options available and picking the right Heroku Dyno for your application

Heroku offers quite a few options. Here's how you can go about picking one that works for you.

24 Jan 20215min

Heroku Deployments to Production & Lower Environments

Heroku Deployments to Production & Lower Environments

You've built your app and think you are good to go. But there's one more step. Deployment!

24 Jan 20214min

Scenario: Coding Challenge to be completed in 90 minutes.What are some of the strategies?

Scenario: Coding Challenge to be completed in 90 minutes.What are some of the strategies?

It is quite natural to feel overwhelmed when someone gives you 90 minutes and a long list of requirements. Here are some strategies that might help you be successful.

23 Jan 20219min

How best to prepare for Technical Interviews

How best to prepare for Technical Interviews

I've been on all sides of technical interviews for years, and I figured it wouldn't hurt to share my thoughts on them!   And don't forget to prepare for your next interview in a more structured manner. Do it on https://snowpal.com!

22 Jan 20219min

Do not over-Design. While a design is imperative, how much of it is needed is completely up to you.

Do not over-Design. While a design is imperative, how much of it is needed is completely up to you.

It’s sometimes compelling to try and get every question answered before you start working on coding a feature (regardless of which part of the stack it belongs to). But it may or may not be a good idea. Find the right balance. Here’s how we do it.

20 Jan 20213min

How to set up Campaigns in Facebook, Pinterest, App Store, etc.

How to set up Campaigns in Facebook, Pinterest, App Store, etc.

Well, there's a lot to learn here, and I've hardly scratched the surface. But my hope is that it at least gives you a starting point.

19 Jan 20219min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
rss-avskiltet
teknisk-sett
tomprat-med-gunnar-tjomlid
rss-impressions-2
energi-og-klima
hans-petter-og-co
shifter
teknologi-og-mennesker
fornybaren
i-loopen
elektropodden
pedagogisk-intelligens
rss-alt-som-gar-pa-strom
smart-forklart
rss-polypod
rss-digitaliseringspadden
kunstig-intelligens-med-morten-goodwin
rss-universelt-utformet