139 - How to start your own design agency — with Dan Mall

139 - How to start your own design agency — with Dan Mall

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience. Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly. Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win. You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance. But the most compelling part of this conversation is how Dan and Chris discuss pricing. You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each? Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation? We’ll let you decide, but we suggest you listen to this episode first. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

301 - Discovering the Seven Frequencies of Communication - with Erwin McManus

301 - Discovering the Seven Frequencies of Communication - with Erwin McManus

The Spectrum of Communication: In this episode, Chris Do welcomes Erwin McManus to discuss the art and essence of communication. They delve into personal stories, including their initial meeting and M...

31 Jul 20241h 5min

300 - Mastering Authenticity and Personal Branding - with Corey Poirier

300 - Mastering Authenticity and Personal Branding - with Corey Poirier

Unlocking Authenticity In this episode, Chris Do engages in an enlightening conversation with Corey Poirier, a seasoned speaker, author, and advocate for authenticity. Corey shares his compelling jour...

24 Jul 202455min

299 - The Power of Design: Chris Do on Brand Logos

299 - The Power of Design: Chris Do on Brand Logos

The Aesthetics of Logo Design In this solo episode, Chris Do discusses the aesthetics and design principles of the Under Armour logo, explaining why he finds it visually unappealing despite its concep...

17 Jul 202413min

298 - The Art of Effective Communication  -  with Brenden Kumarasamy

298 - The Art of Effective Communication - with Brenden Kumarasamy

Unlocking Speaking Skills In this episode, host Chris Do sits down with Brenden Kumarasamy, founder of MasterTalk, discusses his evolution from an aspiring accountant to a communication expert. He hig...

10 Jul 20241h 4min

297 - From Hesitation to Passion: Chris Do on Podcasting

297 - From Hesitation to Passion: Chris Do on Podcasting

A Journey of Unexpected Growth In this episode, host Chris Do shares his journey from a reluctance to engage in media to embracing the power of podcasts. Chris recounts how he initially resisted creat...

26 Jun 20247min

 296 - The Art of Client Conversations - With Jule Kim

296 - The Art of Client Conversations - With Jule Kim

Building Trust In this episode, host Chris Do sits down with Jule Kim, and they explore the intricacies of the sales process and the transformative power of discipline, trust, and mentorship. They dis...

19 Jun 20241h 41min

295 - Building a Creative Business - With Michael Angelo

295 - Building a Creative Business - With Michael Angelo

Pricing Evolution In this episode, host Chris Do interviews Michael Angelo, the owner of San Antonio Video Productions, about his career transition from a salaried employee to a full-time entrepreneur...

12 Jun 202450min

294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson

294 - Navigating the Past and Future of Broadcast Design - With Ian Dawson

Design, Technology, and the Future In this episode, host Chris Do and Ian Dawson explore the evolution of broadcast design from the 90s to the present, focusing on the impact of new technologies like ...

5 Jun 20241h 49min

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