169 - Start before you’re ready — with Hoodzpah

169 - Start before you’re ready — with Hoodzpah

You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to. In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike. The conversation gets even more interesting when Chris asks, “How much do you charge for a logo?” A question that ultimately leads to a spirited debate on pricing and relative value. If you’re a designer, or considering starting your own design business, then give this one a listen and learn from two helpful and acclaimed design pros. Sponsored by Charles Schwab - schwab.com/plan Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250) Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram ...

25 Mar 18min

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intu...

18 Mar 15min

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture...

11 Mar 18min

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help ...

4 Mar 11min

How to Build a Standout Brand w/ Mo Ismail | Ep 421

How to Build a Standout Brand w/ Mo Ismail | Ep 421

In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to...

25 Feb 42min

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinctio...

18 Feb 55min

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required t...

11 Feb 59min

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing...

4 Feb 1h 10min

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