209 - The 4 phases of Design Thinking — with Eric Moore

209 - The 4 phases of Design Thinking — with Eric Moore

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(438)

230 - Knowing when to quit (Part 1)

230 - Knowing when to quit (Part 1)

Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, h...

1 Mar 20231h 1min

229 - Don’t trade time for money — with Paco de Leon

229 - Don’t trade time for money — with Paco de Leon

Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for cr...

22 Feb 20231h 1min

228 - Boredom is the key to creativity (Part 2)

228 - Boredom is the key to creativity (Part 2)

In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream...

15 Feb 202349min

227 - Boredom is the key to creativity (Part 1)

227 - Boredom is the key to creativity (Part 1)

There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part e...

8 Feb 202359min

226 - How affiliate marketing works — with Jacob Cass

226 - How affiliate marketing works — with Jacob Cass

Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful onli...

1 Feb 20231h 6min

225 - Energy is everything — with Simon Ong

225 - Energy is everything — with Simon Ong

Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podc...

25 Jan 20231h 27min

224 - Feelings are unreliable (Part 2) — with Chris Do

224 - Feelings are unreliable (Part 2) — with Chris Do

In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importa...

18 Jan 202346min

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shar...

11 Jan 202358min

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