236 - Lean in to what makes you different — with Dr. Emmanuel Probst

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA. We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience. In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts. This episode is sponsored by Factor - https://factormeals.com/futur50 Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach...

6 Des 20251h 19min

Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective reali...

4 Des 20251h 23min

The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how s...

29 Nov 20251h 7min

The Art of Standing Out in Content Creation w/ Sean Cannell | Recast

The Art of Standing Out in Content Creation w/ Sean Cannell | Recast

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and...

27 Nov 20251h 32min

Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and ...

22 Nov 20251h 24min

Unlocking Your Higher Self w/ Jay Brown | Ep 399

Unlocking Your Higher Self w/ Jay Brown | Ep 399

In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Ph...

20 Nov 20251h 23min

What Grief Teaches Us About Love w/ Jule Kim | Ep 398

What Grief Teaches Us About Love w/ Jule Kim | Ep 398

In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it ...

15 Nov 20251h 28min

The Business of Creative Leadership w/ Geoff Cook | Ep 397

The Business of Creative Leadership w/ Geoff Cook | Ep 397

In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY,...

13 Nov 20251h 9min

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