236 - Lean in to what makes you different — with Dr. Emmanuel Probst

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA. We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience. In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts. This episode is sponsored by Factor - https://factormeals.com/futur50 Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(447)

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How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443

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How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and ...

15 Jul 21min

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

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8 Jul 7min

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How to Attract What You Want w/ Jodie Cook | Ep 440

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1 Jul 15min

How to Close Clients as the Underdog w/ Chris Do | Ep 439

How to Close Clients as the Underdog w/ Chris Do | Ep 439

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Jun 16min

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

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17 Jun 34min

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

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10 Jun 27min

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3 Jun 32min

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