236 - Lean in to what makes you different — with Dr. Emmanuel Probst

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA. We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience. In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts. This episode is sponsored by Factor - https://factormeals.com/futur50 Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Jan 13min

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins...

29 Jan 1h 16min

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination...

24 Jan 6min

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordi...

22 Jan 48min

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defense...

17 Jan 7min

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the ...

15 Jan 1h 29min

How to Market Your Services the Right Way w/ Chris Do | Ep 411

How to Market Your Services the Right Way w/ Chris Do | Ep 411

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” ...

10 Jan 13min

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journ...

8 Jan 1h 11min

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