292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

029 - Learning, Collaboration, and Critique — with Nick Campbell (Pt. 2)

029 - Learning, Collaboration, and Critique — with Nick Campbell (Pt. 2)

In the follow up to our first episode with Greyscalegorilla founder Nick Campbell, Chris and Stewart discuss mindset and working with clients. When is the right time to ask questions? What kind of que...

21 Jun 201744min

028 - Founding Greyscalegorilla — with Nick Campbell (Pt. 1)

028 - Founding Greyscalegorilla — with Nick Campbell (Pt. 1)

The way we learn is changing, and Nick Campbell is one of the trail blazers. His website, Greyscalegorilla, not only sells suites to help you make better work, it also provides invaluable educational ...

14 Jun 20172h

027 - Staying Persistent Despite Failure — with Stewart Schuster

027 - Staying Persistent Despite Failure — with Stewart Schuster

99 No's, 1 Yes. Persistence was something that was brought up in the last episode, and Chris and Stewart take the conversation farther. What does it mean to keep going? Should you? How can you turn de...

5 Jun 20171h 7min

026 - Determination and Persistence  — with Chris Edwards

026 - Determination and Persistence — with Chris Edwards

In October 2004, Chris Edwards spearheaded the founding of THE THIRD FLOOR, Inc. in Los Angeles. Since then, the company has become the most prolific previs studio in the world, contributing to Hollyw...

25 Mai 20171h 22min

025 - The Importance of Mentors — with Stewart Schuster

025 - The Importance of Mentors — with Stewart Schuster

Chris and Stewart follow up the last episode with a discussion about Mentors - What it means to have one, what it means to be one, and how to get one. Being a mentor can actually be more beneficial th...

17 Mai 20171h 17min

024 - Online Mentorship — with Michael Jones

024 - Online Mentorship — with Michael Jones

Chris talks with the creator of Mograph Mentor, Michael Jones, about building the online education platform, the future of education, and what it means to have people who believe in you and your goals...

3 Mai 20171h

023 - Say What You Think — with Stewart Schuster

023 - Say What You Think — with Stewart Schuster

Chris and Stewart follow up last week's conversation with Blair Enn's, with a discussion about one of the rules of "Blair-topia" - Say What You Mean.  Learn more about your ad choices. Visit podcast...

27 Apr 201758min

022 - How To Win Without Pitching — with Blair Enns

022 - How To Win Without Pitching — with Blair Enns

Blair Enns is the author of game changing book Win Without Pitching. He has survived the ups and downs of the business side of creativity for long enough to achieve guru status. On this show, Blair ta...

27 Apr 201755min

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