The Futur with Chris Do22 Mai 2024

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

021 - Living in the Dogma of your Parents — with Stewart Schuster

Stewart Schuster and Chris continue the conversation around if not allowing to be creative is an exclusively Asian American experience. Is The Immigrant Mentality Towards the Arts a broader issue? L...

12 Apr 201717min

020 - The Pursuit of a Creative Life — with Jennet Liaw

Jennet Liaw is more than just a designer. She's a role model to many especially Asian American women who dream of following their dreams versus doing the responsible thing. On this show, she shares fe...

10 Apr 201734min

019 - Going Your Own Way — with Trung Bao

Not being afraid to do what you love. Vietnamese American Trung Bao talks about how he learned to just go for it and where it led him. Learn more about your ad choices. Visit podcastchoices.com/adch...

22 Feb 201729min

018 - Death is Life's Greatest Gift — with Alex Preston

Waking up everyday knowing you will die— This is how Alex Preston gained the courage to create his highly successful video game - Hyper Light Drifter. The Secret to living true to your self is knowing...

12 Jan 201738min

017 - Redefining Entrepreneurship — with Youmna Chamcham

Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Des 201635min

016 - Where Do You Draw Confidence From? — Jose Caballer

Are people born confident or is it a skill you can develop? Find something that you are really good at and use that as your anchor. Learn more about your ad choices. Visit podcastchoices.com/adchoic...

24 Nov 201625min

015 - Staff, Freelance or Entrepreneur? — with Matthew Encina

Pros and cons of being a freelancer vs having a staff position. Blind Creative Director Mathew Encina shares his experience in the field. Learn more about your ad choices. Visit podcastchoices.com/a...

18 Nov 201656min

014 - The Art of Communication — with Chris Do

On this episode of the Futur, Chris shares a technique about how to talk about anything, being transparent, and taking the friction out of difficult topics. Learn more about your ad choices. Visit...

9 Nov 201656min