Marla Kaplowitz, president and CEO, 4A's
Ad Age Insider7 Feb 2019

Marla Kaplowitz, president and CEO, 4A's

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions about the agency talent crunch, consultancy creep, brands bringing advertising capabilities in-house and, of course, that little FBI investigation into agency media-buying practices launched last fall.

Episoder(185)

Bob Pittman, CEO, iHeartMedia

Bob Pittman, CEO, iHeartMedia

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...

21 Feb 201943min

Tim Cadogan, CEO, OpenX

Tim Cadogan, CEO, OpenX

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing servic...

14 Feb 201938min

Laura Hutfless, FlyteVu Agency

Laura Hutfless, FlyteVu Agency

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agenc...

31 Jan 201928min

Azania Andrews, Michelob Ultra

Azania Andrews, Michelob Ultra

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch b...

29 Jan 201930min

Erika Nardini, CEO, Barstool Sports

Erika Nardini, CEO, Barstool Sports

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...

24 Jan 201940min

Keith Grossman, Bloomberg Media global chief revenue officer

Keith Grossman, Bloomberg Media global chief revenue officer

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Jan 201941min

Meg Goldthwaite, CMO, NPR

Meg Goldthwaite, CMO, NPR

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Jan 201929min

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