Marketer's Brief
Ad Age Insider4 Mar 2019

Marketer's Brief

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.

Episoder(190)

Julio Bruno, CEO of Time Out Group

Julio Bruno, CEO of Time Out Group

In 2015, when Julio Bruno took over as the chief executive at Time Out, it was taking on heavy losses. An executive who had held senior positions at Diageo and TripAdvisor, Bruno saw an opportunity. N...

29 Nov 201832min

Karina Wilsher, Anomaly's next global CEO

Karina Wilsher, Anomaly's next global CEO

After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume...

20 Nov 201828min

Aaron Walton, co-founder, Walton Isaacson

Aaron Walton, co-founder, Walton Isaacson

The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michae...

15 Nov 201846min

Lizzie Widhelm, Pandora svp of ad innovation

Lizzie Widhelm, Pandora svp of ad innovation

In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break ...

8 Nov 201834min

Rich Antoniello, CEO of Complex Media

Rich Antoniello, CEO of Complex Media

This weekend some 60,000 sneakerheads, hip hop aficionados, jocks, gamers, design nerds and foodies will descend on Long Beach, California, for the fourth annual ComplexCon. The consumer-facing pop cu...

1 Nov 201843min

Troy Ruhanen, president and CEO, TBWA Worldwide

Troy Ruhanen, president and CEO, TBWA Worldwide

An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and...

25 Okt 201835min

Frances Webster, co-founder and CEO, Walrus

Frances Webster, co-founder and CEO, Walrus

Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that's worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus wit...

18 Okt 201823min

Andrew McKechnie, chief creative officer at Verizon

Andrew McKechnie, chief creative officer at Verizon

For the past 18 months, Andrew McKechnie has been building Verizon's in-house agency, 140. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Stil...

11 Okt 201838min

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