Marketer's Brief

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the i...

27 Aug 202026min

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is ...

20 Aug 202038min

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for camp...

14 Aug 202032min

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" propose...

6 Aug 202027min

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving i...

30 Jul 202032min

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were d...

23 Jul 202033min

Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new 'Made in the USA,' ad regulations and what to expect at the FTC if Democrats...

16 Jul 202035min

The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

10 Jul 202050min