Marketer's Brief
Ad Age Insider19 Mar 2019

Marketer's Brief

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.

Episoder(189)

AI search ads 101—everything marketers need to know, with Asa Hiken

AI search ads 101—everything marketers need to know, with Asa Hiken

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...

19 Sep 202525min

Inside agency hold co power dynamics, with Ewan Larkin

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...

12 Sep 202522min

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...

5 Sep 202521min

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...

29 Aug 202526min

Marketing Trends of 2025 so far, with Tim Nudd

Marketing Trends of 2025 so far, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

20 Aug 202524min

Introducing Ad Age Insider

Introducing Ad Age Insider

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and bra...

19 Aug 20251min

Why Rick Astley is never gonna give up snacks or drums

Why Rick Astley is never gonna give up snacks or drums

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

16 Des 202039min

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

11 Des 202041min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
stopp-verden
forklart
popradet
lydartikler-fra-aftenposten
det-store-bildet
rss-gukild-johaug
fotballpodden-2
rss-ness
dine-penger-pengeradet
i-retten
nokon-ma-ga
hanna-de-heldige
aftenbla-bla
frokostshowet-pa-p5
grasoner-den-nye-kalde-krigen
rss-dannet-uten-piano
e24-podden