Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate ...
27 Mar 23min
NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett
As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...
20 Mar 24min
How to win the Ad Age A-List, with Judann Pollack
Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...
13 Mar 25min
How to win new business in 2026, with Brian Bonilla
Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...
6 Mar 23min
What are media rebates? Agency transparency in the hot seat, with Ewan Larkin
Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...
27 Feb 25min
Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken
Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...
20 Feb 27min
Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters
Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...
13 Feb 27min
Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett
Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...
30 Jan 26min
