Alicia Hatch, CMO, Deloitte Digital
Ad Age Insider4 Apr 2019

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world’s 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world’s second-largest digital network, behind rival Accenture Interactive. Hatch joins me today to explain what, exactly, it is Deloitte Digital does. “We exist to make old companies new again,” she says. She explains what that means, how data and tech like AI come into play and discuss her early career on a disease control project during an outbreak in West Africa.

Episoder(165)

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the proliferation of ad formats – and the rise of ephemeral formats specifically. She also talks about her own career path from a legislative assistant in Canada, through stints in fashion, Hong Kong and agency life before landing at Facebook.

27 Okt 201738min

Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.

20 Okt 201734min

Jonah Disend

Jonah Disend

Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino’s that he founded in his New York apartment in 2000. We talk about how his love of theater informs what he does, how the advertising industry has not especially embraced the LGBT community -- and a certain bar mitzvah that he threw his company when it turned 13, four years ago.

12 Okt 201732min

Where Creativity Meets Strategy

Where Creativity Meets Strategy

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his side hustles, which include launching a headphone brand and producing documentaries.

6 Okt 201728min

Pop Vox 

Pop Vox 

As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. We discuss what’s next for Vox and his past life as a Web 1.0 executive at AOL before and during part of the fall.

22 Sep 201746min

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