Alex Magnin, Giphy head of revenue
Ad Age Insider3 Mai 2019

Alex Magnin, Giphy head of revenue

People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless videos. Giphy's Alex Magnin who claims to net in the ballpark of 10 percent of the search traffic of Google, joins the podcast today to discuss all things GIF and messaging, what it looks like from an advertising and branded content perspective, plus what the most popular GIF search terms are. (Hint: They might just restore your faith in humanity!)

Episoder(190)

Finding creative inspiration in a pandemic

Finding creative inspiration in a pandemic

Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has...

15 Mai 202038min

Behind the e-commerce surge

Behind the e-commerce surge

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-c...

5 Mai 202032min

Brian Braiker, former editor, Ad Age

Brian Braiker, former editor, Ad Age

Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day....

20 Apr 202048min

Jason DeLand, founding partner, Anomaly

Jason DeLand, founding partner, Anomaly

Ad Age is working from home, just like you. As the coronavirus has become the new reality for all of us, Jason DeLand has some thoughts about the likely lasting implications of the pandemic on all asp...

8 Apr 202038min

Nick Kokonas, author and restaurateur

Nick Kokonas, author and restaurateur

The U.S. restaurant industry is in a grim predicament, particularly high-end, dine-in restaurants that can't be open as the coronavirus pandemic grinds on. Chicago-based restaurant executive Nick Koko...

2 Apr 202026min

Mira Kaddoura, founder and ECD, Red &. Co.

Mira Kaddoura, founder and ECD, Red &. Co.

Mira Kaddoura grew up in Beirut, where she witnessed war firsthand. With a striking head of frizzy red hair, Kaddoura learned early on how to live life as someone who stands out: The themes of inclusi...

13 Mar 202034min

Debra Lee, former Chairman and CEO, BET

Debra Lee, former Chairman and CEO, BET

When Debra Lee stepped down as Chairman and CEO of BET in May of 2018, she put a cap on a 32-year run at the network. Today, we talk about her legacy—among other things, she took programming in a new ...

5 Mar 202046min

Taylor Lorenz, New York Times reporter

Taylor Lorenz, New York Times reporter

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they br...

27 Feb 202037min

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