Linda Yaccarino & Josh Feldman, NBCUniversal
Ad Age Insider7 Jun 2019

Linda Yaccarino & Josh Feldman, NBCUniversal

Depending on whom you ask, this is either the worst time to be in TV, or the most exciting. Count Linda Yaccarino and Josh Feldman among the hopeful. The two share the company's moves to modernize measurement across the industry, and NBC's plans to launch an ad supported streaming over the top service next year--to do battle with the Netflixes and Hulus of the world. They also explain why Cannes is going through something of a renaissance.

Episoder(191)

How a microbe from Yellowstone could shake up the food industry

How a microbe from Yellowstone could shake up the food industry

When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company...

24 Sep 202028min

LinkedIn's head of global sales on the early pandemic ad panic

LinkedIn's head of global sales on the early pandemic ad panic

Ad Age spoke with Penry Price, LinkedIn's VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors l...

10 Sep 202033min

Omnicom Media Group CEO on how covid has changed the ad landscape

Omnicom Media Group CEO on how covid has changed the ad landscape

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the i...

27 Aug 202026min

Marketing a Mexican import

Marketing a Mexican import

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is ...

20 Aug 202038min

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for camp...

14 Aug 202032min

Defeating D.C. Council's ad and personal information tax

Defeating D.C. Council's ad and personal information tax

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" propose...

6 Aug 202027min

Moving from CMO to CEO

Moving from CMO to CEO

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving i...

30 Jul 202032min

Marketing the (delayed) Olympics

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were d...

23 Jul 202033min

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