Nick Kelly, Anheuser-Busch

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be creating new commercial opportunities for audio visual content across all of UMG’s labels. Essentially tasked with charting the company's next chapters, he also discusses the rise of voice and smart sneakers, and how UMG thinks about both data and metadata.

10 Okt 201935min

It’s been 15 years since “Super Size Me” came out. Today Spurlock is back with a sequel. With “Super Size Me 2: Holy Chicken” Spurlock asks whether fast food has gotten any healthier in the intervening years. As the title suggests he focuses on industrial chicken farming—going so far as to open his own chicken farm to raise birds for a chicken sandwich shop. Along the way, Spurlock teamed up with David Littlejohn, founder and chief creative officer of the small agency Humanaut, to learn about the misleading ways fast food is marketed today.

3 Okt 201942min

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became its CEO in the process. Six months in, we take a look at what the polarizing pollster has been up to (both in the agency world and the political sphere), what he’s learned and where he’s taking the holding company.

26 Sep 201935min

Reddit is on a roll. The self-styled “front page of the internet” is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This growth is the result of tightening moderation on the platform and building out its advertising business. To discuss Reddit’s evolution, strengths and next steps, chief operating officer Jen Wong joins the “Ad Lib” podcast—and questions host Brian Braiker’s faith in humanity.

19 Sep 201936min

What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditional holding company. A former journalist and the co-founding CEO of Droga5, Essex brings with him an impressive pedigree. We get into that background, where the industry is going, consultancies, the breakdown of the traditional models and what’s next for Plan A.

12 Sep 201923min

With a trade war brewing, there's a lot more focus on products Made in the USA—but don't believe everything you see. There are some cases of marketers blurring the lines when it comes to products actually made here, and the FTC rules enforcing truthful “Made in USA” claims lack teeth. But that could be changing.

6 Sep 201922min

Ryan Kutscher may have been a noted chef if he didn’t decide to go into advertising. Today he is chief creative officer and founder of Circus Maximus, a New York shop which has won its fair share of Ad Age Small Agency awards over the years. In this Ad Lib podcast, he talks about everything from his early days at Crispin Porter & Bogusky and the creation of “Whopper Freakout” to where he and his agency fit into today’s project-led world.

23 Aug 201946min

An associate operations director at the GroupM shop Essence by day, Lawson writes and podcasts extensively and candidly about diversity and inclusion issues on the side—on the Mixed Company podcast and her own blog. In an industry where young black women are too often unseen and unheard, she’s making a point of speaking up.

16 Aug 201940min