Mark Read, CEO/executive director, WPP
Ad Age Insider13 Jan 2020

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding company, talks about creativity, and examines what's holding WPP back in North America, the companies data play, his response to his feisty predecessor's potshots and more.

Episoder(190)

Jon Steinberg, Cheddar founder

Jon Steinberg, Cheddar founder

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Nick Brien, CEO Americas of Dentsu Aegis Network

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Wondery founder and CEO Hernan Lopez

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Sub Rosa founder Michael Ventura gets empathic

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30 Aug 201832min

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