Auto marketing during the pandemic
Ad Age Insider4 Jun 2020

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it's here to stay. Plus, she shares management tips she learned while working in Japan.

Episoder(188)

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identif...

17 Okt 202524min

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...

10 Okt 202521min

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...

3 Okt 202514min

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...

30 Sep 202515min

Future-proof your marketing career: Ad Age Future of Advertising 2030

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...

26 Sep 202512min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

AI search ads 101—everything marketers need to know, with Asa Hiken

AI search ads 101—everything marketers need to know, with Asa Hiken

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...

19 Sep 202525min

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