Marketing the (delayed) Olympics

The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michae...

15 Nov 201846min

In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break ...

8 Nov 201834min

This weekend some 60,000 sneakerheads, hip hop aficionados, jocks, gamers, design nerds and foodies will descend on Long Beach, California, for the fourth annual ComplexCon. The consumer-facing pop cu...

1 Nov 201843min

An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and...

25 Okt 201835min

Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that's worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus wit...

18 Okt 201823min

For the past 18 months, Andrew McKechnie has been building Verizon's in-house agency, 140. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Stil...

11 Okt 201838min

After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that's precisely what Jon Steinbe...

4 Okt 201832min

As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the i...

27 Sep 201837min