Marketing the (delayed) Olympics
Ad Age Insider23 Jul 2020

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.

Episoder(187)

Maria Bartiromo, Fox Business

Maria Bartiromo, Fox Business

The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first...

10 Jul 201846min

Mark DiMassimo, CEO of DiMassimo Goldstein

Mark DiMassimo, CEO of DiMassimo Goldstein

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein's Mark DiMassimo believes traditional advertising's days are numbered. Of course, he would say that. A long-ago JWT c...

5 Jul 201833min

The Trade Desk's Brian Stempeck

The Trade Desk's Brian Stempeck

At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying pla...

28 Jun 201832min

Michael Wolff

Michael Wolff

Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of hi...

20 Jun 201823min

Shingy, digital prophet, Oath

Shingy, digital prophet, Oath

You may not have heard of David Shing, but you probably know about Shingy. The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and s...

18 Jun 201825min

Havas Creative North American Chairman and CEO, Paul Marobella

Havas Creative North American Chairman and CEO, Paul Marobella

In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of...

14 Jun 201834min

Mastercard CMO Raja Rajamannar

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time whe...

7 Jun 201848min

Ken Auletta, 'Frenemies' author

Ken Auletta, 'Frenemies' author

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the in...

5 Jun 201836min

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