Moving from CMO to CEO
Ad Age Insider30 Jul 2020

Moving from CMO to CEO

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

Episoder(185)

Auto marketing during the pandemic

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...

4 Jun 202034min

The pandemic paradox

The pandemic paradox

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...

28 Mai 202037min

Marketing cannabis during the pandemic

Marketing cannabis during the pandemic

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential ...

22 Mai 202043min

Finding creative inspiration in a pandemic

Finding creative inspiration in a pandemic

Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has...

15 Mai 202038min

Behind the e-commerce surge

Behind the e-commerce surge

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-c...

5 Mai 202032min

Brian Braiker, former editor, Ad Age

Brian Braiker, former editor, Ad Age

Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day....

20 Apr 202048min

Jason DeLand, founding partner, Anomaly

Jason DeLand, founding partner, Anomaly

Ad Age is working from home, just like you. As the coronavirus has become the new reality for all of us, Jason DeLand has some thoughts about the likely lasting implications of the pandemic on all asp...

8 Apr 202038min

Nick Kokonas, author and restaurateur

Nick Kokonas, author and restaurateur

The U.S. restaurant industry is in a grim predicament, particularly high-end, dine-in restaurants that can't be open as the coronavirus pandemic grinds on. Chicago-based restaurant executive Nick Koko...

2 Apr 202026min

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