Defeating D.C. Council's ad and personal information tax
Ad Age Insider6 Aug 2020

Defeating D.C. Council's ad and personal information tax

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.

Episoder(185)

How to not miss the mark in multicultural marketing

How to not miss the mark in multicultural marketing

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, ...

4 Nov 202043min

The state of the CMO

The state of the CMO

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

1 Okt 202031min

How a microbe from Yellowstone could shake up the food industry

How a microbe from Yellowstone could shake up the food industry

When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company...

24 Sep 202028min

LinkedIn's head of global sales on the early pandemic ad panic

LinkedIn's head of global sales on the early pandemic ad panic

Ad Age spoke with Penry Price, LinkedIn's VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors l...

10 Sep 202033min

Omnicom Media Group CEO on how covid has changed the ad landscape

Omnicom Media Group CEO on how covid has changed the ad landscape

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the i...

27 Aug 202026min

Marketing a Mexican import

Marketing a Mexican import

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is ...

20 Aug 202038min

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for camp...

14 Aug 202032min

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