The state of the CMO
Ad Age Insider1 Okt 2020

The state of the CMO

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

Episoder(195)

What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd

What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd

Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential an...

24 Apr 27min

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's G...

17 Apr 28min

Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how...

10 Apr 28min

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be fa...

3 Apr 22min

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Identity marketing and how beverage brands are winning Gen Z, with Jon Springer

Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate ...

27 Mar 23min

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...

20 Mar 24min

How to win the Ad Age A-List, with Judann Pollack

How to win the Ad Age A-List, with Judann Pollack

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...

13 Mar 25min

How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...

6 Mar 23min

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