The state of the CMO
Ad Age Insider1 Okt 2020

The state of the CMO

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

Episoder(190)

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this sum...

18 Apr 201931min

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," ...

10 Apr 201935min

Alicia Hatch, CMO, Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch join...

4 Apr 201938min

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Pete Favat talks about building useful things from scrap and renovating his home on "This Old House." The C-suite leaves less time to get his hands dirty on the job, he says. "You're using your brain,...

3 Apr 201929min

Nicolas Bidon, CEO, Xaxis

Nicolas Bidon, CEO, Xaxis

When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global pro...

28 Mar 201939min

Ad Block: Joan CCO Jaime Robinson on knitting

Ad Block: Joan CCO Jaime Robinson on knitting

Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, "like the lady in Rumpelstiltskin." She also reveals her favo...

27 Mar 201934min

Bryan Yasko, president, Johannes Leonardo

Bryan Yasko, president, Johannes Leonardo

It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...

21 Mar 201923min

Marketer's Brief

Marketer's Brief

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

19 Mar 201930min

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