How to not miss the mark in multicultural marketing
Ad Age Insider4 Nov 2020

How to not miss the mark in multicultural marketing

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.

Episoder(189)

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," ...

10 Apr 201935min

Alicia Hatch, CMO, Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch join...

4 Apr 201938min

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Pete Favat talks about building useful things from scrap and renovating his home on "This Old House." The C-suite leaves less time to get his hands dirty on the job, he says. "You're using your brain,...

3 Apr 201929min

Nicolas Bidon, CEO, Xaxis

Nicolas Bidon, CEO, Xaxis

When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global pro...

28 Mar 201939min

Ad Block: Joan CCO Jaime Robinson on knitting

Ad Block: Joan CCO Jaime Robinson on knitting

Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, "like the lady in Rumpelstiltskin." She also reveals her favo...

27 Mar 201934min

Bryan Yasko, president, Johannes Leonardo

Bryan Yasko, president, Johannes Leonardo

It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...

21 Mar 201923min

Marketer's Brief

Marketer's Brief

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

19 Mar 201930min

Sebastian Tomich, global head of advertising, New York Times

Sebastian Tomich, global head of advertising, New York Times

In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...

14 Mar 201943min

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