Episode 134: Building your brand on LinkedIn with Lucy Eckley

Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start?

Then tune into this episode to find out how your brand story can help.

This week on the podcast, I interview Lucy Eckley, founder of Build your Brand Story.

After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by their ideal clients, and grow their expert status.

In this episode, Lucy and I talk about how you can use your story brand specifically on LinkedIn to attract and connect with the types of clients you want to work with.

If you’d like to find out how having a clear framework and a strategic approach to communicating with your ideal clients can help your business, don’t miss this episode!

You will learn…

1. About the two key steps to creating a strong brand story framework.
2. Why talking about yourself on the About page of your website and on your LinkedIn profile is a mistake!
3. How your brand story (and reviewing it and tweaking it) can help your business thrive during the pandemic.

Resources mentioned in this episode:

The Pumpkin Plan, by Mike Michalowicz Build your brand story with Lucy Eckley Empowering your brand through PR with Amanda Berlin (podcast episode).

Do you want to learn more about using LinkedIn for business?

if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

If you found this episode useful, come and join Lucy and me on Friday 24 th July 2020 at 2pm BST for our LinkedIn live catch up. If you enjoy the show, please subscribe and leave a review so I can read it out on the next episode.