Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Italian Wine Podcast Episode 374: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Part three of "Plan your work, work your plan" checks off the final considerations of your U.S. wine and spirits market entry plan. Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market? Steve has seen it all and he can help walk you through these steps. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

Episoder(2667)

Ep. 2510 Elena Penna of Cascina Penna-Currado | Wine, Food & Travel with Marc Millon

Ep. 2510 Elena Penna of Cascina Penna-Currado | Wine, Food & Travel with Marc Millon

Welcome to episode 2510 of the Italian Wine Podcast and episode 215 of Wine, Food & Travel with Marc Millon. Today Marc is in conversation with Elena Penna of Cascina Penna-Currado winery in Piemonte,...

28 Okt 202544min

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research...

27 Okt 202538min

Ep. 2508 Jessica Dupuy interviews Chris Gaither MS | TEXSOM 2025

Ep. 2508 Jessica Dupuy interviews Chris Gaither MS | TEXSOM 2025

Welcome to Episode 2508 of the Italian Wine Podcast from TEXSOM 2025 in which Jessica Dupuy interviews Master Sommelier and restaurateur Chris Gaither to talk about his first sommelier job, his journe...

25 Okt 202538min

Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Welcome to Episode 2507 of the Italian Wine Podcast.This is Next Generation episode where Stevie interviews, in Italian, Professor Vincenzo Russo, Director of the project and expert in neuromarketing ...

24 Okt 202529min

Ep. 2506 Anna Obuhovskaya IWA interviews Laura Bosio of Bosio Winery in Franciacorta | Clubhouse Ambassadors' Corner

Ep. 2506 Anna Obuhovskaya IWA interviews Laura Bosio of Bosio Winery in Franciacorta | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2506 of the Italian Wine Podcast. In this episode, Anna Obukhovskaya IWA interviews Laura Bosio of Bosio winery in Franciacorta. These sessions ...

23 Okt 202538min

Ep. 2505 Ren Peir | Voices with Cynthia Chaplin

Ep. 2505 Ren Peir | Voices with Cynthia Chaplin

Welcome to Voices and Episode 2505 of the Italian Wine Podcast. In this episode, Cynthia Chaplin interviews Ren Peir, a sommelier, wine educator, content creator, and queer community organizer, to dis...

22 Okt 202528min

Ep. 2504 Rodrigo Redmont of Tenuta Talamonti in Abruzzo | Wine, Food & Travel with Marc Millon

Ep. 2504 Rodrigo Redmont of Tenuta Talamonti in Abruzzo | Wine, Food & Travel with Marc Millon

Welcome to episode 2504 of the Italian Wine Podcast and episode 214 of Wine, Food & Travel with Marc Millon. Today Marc is in conversation with Rodrigo Redmont of Tenuta Talamonti in Abruzzo.  This e...

21 Okt 202538min

Ep. 2503 Juliana Colangelo interviews Brian Cronin MS of A16 Restaurant | Masterclass US Wine Market

Ep. 2503 Juliana Colangelo interviews Brian Cronin MS of A16 Restaurant | Masterclass US Wine Market

Welcome to Episode 2503 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews Brian Cronin MS, director of operations of A16 Restaurant in San Francisco. Key Takeaways:  How ...

20 Okt 202526min

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