Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2574)

Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Gelasio Gaetani D’Aragona, whose historic family winery (Argiano) is located in the Brunello area of Tuscany. Gelasio and Monty talk about Brunello di Montalcino and the changes and developments in the area across five decades, from the seventies onwards. Gelasio also reflects on other Tuscan wine areas such as Bolgheri and sketches his personal vision for the future of Montalcino. Tune in to learn more about the history of one of the leading wine denominations of Italy with an iconic wine personality!

28 Aug 20189min

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

In this episode, Monty Waldin meets Valentino Valentini, one of the owners of the Bocale Winery in Montefalco and also former town counsellor and mayor of Montefalco. Valentino tells Monty all about the rich history of the Montefalco area, including old vine-growing systems on elm trees, the legacy of St. Francis of Assisi and his Franciscan monks who were among the first wine producers in the region. An energy efficient winery, Bocale specializes in Sagrantino- and Trebbiano Spoletino-based wines and is also a mixed farm growing olive trees and cereals. Tune in for a deep dive into the rich history, culture, and delicious wines of Umbria!

27 Aug 201822min

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

In this episode Monty Waldin meets Debora Bosoni at the family-owned Cantina Lunae Bosoni in Liguria. Debora explains that the area of Lunae takes its name from an ancient Roman site of Luni, that was also renowned for its wines. Debora and Monty talk about local indigenous grapes such as Vermentino and Albarola and the complexity of the Ligurian terroir between the Alps and the sea. Tune in to discover another incredible and underrated wine region in Italy!

31 Jul 20187min

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Peter Heilbron at Bellafonte Winery in Umbria. Peter, whose former career was in the Umbrian chocolate industry, tells Monty about his energy efficient winery, the aromas of Sagrantino wines and the rediscovery of Trebbiano Spoletino native grape. Tune in to learn more about the ins and outs of viticulture and winemaking in Umbria’s beautiful Montefalco region.

30 Jul 201819min

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin continues his journey through the land of Sagrantino in Montefalco, Umbria. Monty meets Paolo Montioni, owner of the Montioni Winery. Monty and Paolo discuss the work undertaken in the vineyard and in the cellar to produce Sagrantino wines. The Montioni family is also involved in olive oil production at their local oil mill. Tune in also to learn all about pairing Sagrantino with truffle- and porcini-based dishes.

17 Jul 201815min

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Sara Goretti, whose family wineries Vini Goretti are located in Umbria. Sara’s wineries produce Sagrantino, Grechetto, and Trebbiano Toscano wines. Monty and Sara talk about the international markets for Sagrantino. Sara talks abut unusual wine and food pairings, matching Sagrantino with Korean spicy soup, Japanese fish tartare or grilled salmon. Sara also talks about traditional Umbrian dishes such as the Torta al Testo or the Umbricelli pasta. Sara also presents one of their reds, l’Arringatore (a blend of Sangiovese, Merlot, and Ciliegiolo), that will make you talk a lot after drinking it! Tune in also to learn more about Nonna Marcella Goretti’s cooking classes and the wine therapy sessions offered at the Goretti winery!

16 Jul 201825min

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

Ep. 125 Monty Waldin meets Matteo Santoiemma (Ognissole Winery) | Discover Italian Regions: Puglia/Apulia

In this podcast Monty Waldin meets Matteo Santoiemma, owner of Ognissole Winery in the Apulia (Puglia) region of Italy, a certified organic and biodynamic winery. Matteo takes Monty on a beautiful journey through the local grape varieties such as Primitivo, Uva di Troia, Bombino Bianco, Moscato Bianco and through the Puglia terroirs. Join Monty and Matteo also to discover more about local food and the history of the region!

16 Jul 201813min

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

Ep. 123 Monty Waldin interviews Salvatore Santus (AgriPunica) | Discover Italian Regions: Sardinia / Sardegna

In this episode Monty Waldin interviews Salvatore Santus, Manager at AgriPunica, a winery in the beautiful island of Sardinia, located in the Sulcis subregion, a land once connected with the ancient Carthaginians. Join Monty and Salvatore to learn more about the winery’s history, its incredible soil, and its Carignano- and Vermentino-based wines.

11 Jul 201814min

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