096: Alyssa Thornley – How to Scale Your Sales Team

096: Alyssa Thornley – How to Scale Your Sales Team

Guest: Alyssa Thornley

Guest Bio:

Alyssa is a dynamic leader recognized as a 2024 San Diego Business Journal Leader in Technology. With a background in non-profits like Teach For America and fast-growing SaaS companies, she excels in driving impactful initiatives through strategic vision, innovative thinking, and collaborative leadership. Alyssa has a proven track record of leading growth efforts through M&A integrations, optimizing operational efficiency, and spearheading strategic initiatives for SMB tech companies in San Diego. Her expertise lies in scaling teams and implementing cost-effective solutions to support business growth.

Key Points:

  • Guest Introduction:
    • Featuring Alyssa Thornley, a revenue operations consultant with extensive experience in nonprofits and SaaS companies.
    • Alyssa’s career journey from middle school teacher to a pivotal role in sales operations and strategy.
  • Career Transition:
    • From teaching to customer service, where Alyssa discovered inefficiencies and improved sales processes.
    • Her progression from supporting SDRs to managing sales and demand generation in an education technology company.
  • Role of Mentorship:
    • Mentorship’s significant influence on Alyssa’s career development and success.
    • The impact of mentorship on understanding sales systems and individual seller needs.
  • Sales Approaches:
    • Discussion on high volume versus personalized engagement strategies.
    • Encouragement for sales teams to leverage their strengths in these approaches.
  • Team Management and Support:
    • Alyssa’s focus on identifying energizing aspects of the sales process for her team.
    • Importance of understanding team personalities to create effective support systems.
  • Sales Roles and Skills:
    • Differentiation between “hunters” (aggressive prospecting) and “farmers” (client retention).
    • Necessity of tailored training and resources for each sales role.
  • Challenges and Tools:
    • Challenges faced by new salespeople, including administrative burdens and inefficient CRM systems.
    • The importance of equipping sales teams with efficient tools and drawing parallels to scenarios like cooking for better understanding.
  • Effective Client Engagement:
    • Significance of providing sales teams with information and tools such as dialers and quality control scripts.
    • Emphasis on repetition and authenticity in scripts for higher conversion rates and positive customer experiences.
  • Quality Control and Training:
    • Importance of maintaining quality control through effective scripting and accessible templates.
    • Advocating for natural communication in scripts to avoid robotic delivery and ensure authenticity.
  • Scaling Sales Teams:
    • Necessity of having a well-defined sales process, scripts, and roles before scaling.
    • Training that promotes authentic speech and natural communication in sales interactions.
  • Cold Call Scripts:
    • Creating authentic cold call scripts focusing on individual customer experiences.
    • Recommendations for practicing conversations and refining messaging for better engagement.

Guest Links:

https://www.linkedin.com/in/alyssathornley/

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

039:Kim Speed: Why Branding Matters

039:Kim Speed: Why Branding Matters

Guest:  Kim Speed   Guest Bio: Kim Speed is a brand visibility expert, business mentor, speaker, recipient of the Most Influential Business Woman in Brand Development, and Amazon best-selling author of Branding on a Shoestring. How to recreate your small business identity and increase sales results in 83 days or less. During her years in the corporate world Kim worked in advertising as a Creative Director for some of the biggest global brands including Coca-Cola, TD Bank, Ford, and Molson Coors. After leaving the world of advertising, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she helps budding and building entrepreneurs courageously step into their own spotlight to create brands that stand out and attract clients.   Guest Links: https://kimspeed.lpages.co/client-attracting-brand-checklist/ Free Brand Assessment Gift Get a copy of Branding on a Shoestring book   Books: Branding on a Shoestring: How to Re-Create Your Small Business Identity and Increase Sales Results in 83 Days or Less     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

20 Mar 202330min

038: Laura Posey: Simple Success Plans

038: Laura Posey: Simple Success Plans

Guest: Laura Posey   Guest Bio: Laura Posey is an internationally-recognized speaker, author, and consultant.  She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3000 companies from startups to Fortune 100.  She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".   Guest Links: https://simplesuccessplans.com/daily/     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Mar 202332min

037: Alice Heiman: How to Energize Sales

037: Alice Heiman: How to Energize Sales

Guest: Alice Heiman   Guest Bio: As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization. She’s the host of the popular podcast, Sales Talk for CEOs. Alice dedicates time to local entrepreneurs by teaching at the University of Nevada in the entrepreneurship minor which she helped inspire. Alice also serves on the board of several growing companies to energize and elevate their sales. When she is not guiding CEOs to elevate their sales, she can be found hanging out with her family, walking, snow skiing, sailing in Lake Tahoe, volunteering in the community, or reading a book in her backyard.   Guest Links: https://aliceheiman.com/podcast   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

6 Mar 202344min

036: Bill Prater: Master & Scale Your Business

036: Bill Prater: Master & Scale Your Business

Guest:  Bill Prater   Guest Bio: Founder & CEO of Business Mastery & the Creator of Scaleology, Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of. He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business. He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth. A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.   Guest Links: Interactive Workshop: “Produce A Full Day’s Results In One Hour”   Books: Business Mastery: Dominate Your Market: How to Quadruple Revenue in Four Steps (Business Mastery Series Book 1)   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

27 Feb 202342min

035: Jeff Bajorek: Sell with Integrity

035: Jeff Bajorek: Sell with Integrity

Guest:  Jeff Bajorek Guest Bio: Jeff Bajorek empowers and enables salespeople by instilling belief in their sales methodologies. When you’re aligned with what you do, you can do your best work. You never sell better than when you #SellLikeYou.   Learn more at jeffbajorek.com, or follow him on LinkedIn.   Guest Links: Jeffbajorek.com/8reasons   Books: Rethink The Way You Sell: The Five Forgotten Fundamentals of Prospecting   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

20 Feb 202338min

034: Julie Hansen: Acting for Sales

034: Julie Hansen: Acting for Sales

Guest:  Julie Hansen Guest Bio: Julie Hansen helps sales teams master the Virtual Selling Stage and develop stronger buyer connections and engagement to drive sales. Julie is the author of three sales books, including Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, which was named the Top Sales Book of 2021. She is also the creator of the Selling On Video Master Class. In addition to an award-winning sales career, Julie worked as a professional actor performing in over 75 plays, commercials, movies and television shows, including HBO’s Sex & the City. Julie currently “performs” at workshops and speaking engagements for sales organizations around the world.   Guest Links: Free Guide: Top 10 Virtual Credibility Crushers   Book on Amazon: Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams Website:  https://juliehansen.live/ LinkedIn: www.linkedin.com/in/juliehansensalestraining Books: Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Technique Look Me In the Eye: Using Video to Build Relationships with Customers, Partners and Teams Sales Presentations For Dummies   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Feb 202340min

033: Lisa Magnuson: Top Line Sales

033: Lisa Magnuson: Top Line Sales

Guest: Lisa Magnuson Guest Bio: Lisa Magnuson works with Sales VP’s and their senior salespeople to develop and close their largest opportunities. She calls them 5X deals and she guides opportunity teams through the long, complex, and messy journey to ultimately ‘Ring the bell’ with big wins.   Guest Links: Pre-call Prep Guide   Books: The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly  The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships   The 48-Hour Rule and Other Strategies for Career Survival LinkedIn Learning Courses: How to Effectively Engage Executives Pre-call Prep for Virtual or In Person Deals Books: The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly  The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships   3 Secrets to Increase Sales with Existing Customers   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

6 Feb 202337min

032: John Tiene: What is Sales Leadership?

032: John Tiene: What is Sales Leadership?

Guest: John Tiene Guest Bio: A former insurance company executive and recognized leader in the property/casualty insurance industry, John is president of Argonne Associates LLC, a management consulting company and serves as Managing Director of Strategic Agency Partners, an agency network operating in New Jersey and eastern Pennsylvania. SAP is a fast-growing organization with more than a dozen agencies and over 20 retail offices. He is the former CEO and shareholder of ANE, Agency Network Exchange, LLC. Under John’s leadership, ANE became the 11th largest agency network in the nation with more than $1B in combined agency premium. During his time at ANE, John served on a number of insurance company advisory boards and councils including Selective Insurance, AmTrust Financial and Nationwide. He was Director of Personal Lines Sales and Marketing for OneBeacon Insurance Group, Ltd. responsible for the company’s personal lines sales and marketing activities in eight states. For more than a decade he was the chief lobbyist and spokesman for the Garden State’s $12B property/casualty insurance industry.     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

30 Jan 202344min

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