Paul Williamson (Two Circles) on how the 2012 London Olympics succeeded in selling 11 million tickets

Paul Williamson (Two Circles) on how the 2012 London Olympics succeeded in selling 11 million tickets

Paul Williamson, Director at Two Circles How the 2012 London Olympics succeeded in selling 11 million tickets For sports events, ticketing is about much more than just the tickets. Without successful ticket sales the atmosphere at the event will be un-engaging for both the athletes, the attendees and everyone who watches on a TV-screen, and the budgeted revenue production will also fail. So how do you secure successful ticket sales? “Don’t focus on the tickets, focus on selling a dream,...

Episoder(75)

Queues or NOQ? The Final Piece in the Stadium Data Puzzle with Param Kanabar, CEO and Founder of NOQ

Queues or NOQ? The Final Piece in the Stadium Data Puzzle with Param Kanabar, CEO and Founder of NOQ

In this Live Special episode of Don't Forget Your Tickets, recorded at Cherry Red Records Stadium, Param Kanabar, CEO and founder of NOQ, shares the story of how a frustrating concert experience led h...

15 Okt 202428min

Driving Charitable Contributions Through Ticket Sales: Julien Lepron's Insights from PSG to Common Cents France

Driving Charitable Contributions Through Ticket Sales: Julien Lepron's Insights from PSG to Common Cents France

Incorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of...

12 Aug 202421min

Leveraging Customer Data: Insights from Stefan Lavén, CEO of DataTalks

Leveraging Customer Data: Insights from Stefan Lavén, CEO of DataTalks

Are you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, ...

17 Jul 202430min

From Ticketing Manager to CEO: Fredrik Söderberg's Journey with AIK

From Ticketing Manager to CEO: Fredrik Söderberg's Journey with AIK

"Don’t chase your dreams. Build your dreams." This could be the motto for the latest episode of TicketingPodcast.com, where we sit down with Fredrik Söderberg, CEO of the renowned Swedish football clu...

2 Jul 202431min

One Click Away - a Live Special from the Football Business Summit in Prague, featuring Kjetil Sørtun and discussing next-generation ticketing solutions

One Click Away - a Live Special from the Football Business Summit in Prague, featuring Kjetil Sørtun and discussing next-generation ticketing solutions

One Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing nex...

11 Jun 202418min

The Economics of Empty Seats: Exploring No-Show Behaviour with Dominik Schreyer

The Economics of Empty Seats: Exploring No-Show Behaviour with Dominik Schreyer

"Cut the discounts!" This bold advice from Professor Dominik Schreyer to football clubs selling season tickets stems from a simple truth: scientific evidence shows that discounts are not a significant...

20 Mai 202432min

Exploring the Art of Access Control - a Hot Topic Special with Jacqueline Purcell from Alvarado Mfg

Exploring the Art of Access Control - a Hot Topic Special with Jacqueline Purcell from Alvarado Mfg

The first point of contact between guests and an event is access control, where tickets are scanned. Yet, this crucial part of ticketing operations has not been thoroughly explored on TicketingPodcast...

6 Mai 202428min

Sam Earle (AFC Wimbledon) on Advancing Ticketing, Season Ticket No-Shows, and the Football Governance Bill

Sam Earle (AFC Wimbledon) on Advancing Ticketing, Season Ticket No-Shows, and the Football Governance Bill

What’s life like day-to-day in the English Football League, how can we tackle season ticket no-shows, and what implications does the Football Governance Bill have for ticketing? These are just a few o...

18 Apr 202424min

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