104: Simon Severino – Get A Life

Guest: Simon Severino

Guest Bio:

Simon Severino is a LinkedIn Top Voice on sales leadership and sales prospecting. As a shrink-turned-CEO, he had to learn the importance of working ON the business more than IN it. Now, he helps business owners supercharge sales and reclaim 14 hours per week through his Strategy Sprints™ Method. Author of "Strategy Sprints", inventor of the Strategy Sprints™ method. YouTuber, TEDx speaker, Forbes contributor, triathlete, has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running, and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

Guest Links:

Simon's Tools: strategysprints.com/tools

Key Points:

1. Working on vs. Working in the Business:

o "In the business" refers to handling immediate operational tasks (client requests, fixing issues). "On the business" involves strategic work, such as growing the business, developing processes, and planning future steps.

o Simon emphasizes the importance of carving out time for strategic work, starting with time blocking and documenting processes.

2. Transitioning from Operator to CEO:

o Simon shares his journey of moving from daily operations to focusing on business growth. Utilized time blocking, delegation to freelancers, and creating standard operating procedures (SOPs) to manage tasks effectively.

3. The Strategy Sprints Method:

o Simon's Strategy Sprints method involves creating a resilient business model by building systems and delegating tasks. Introduces a certification model for scaling his business and generating additional revenue.

4. Delegation and Avoiding Micromanagement:

o Simon encourages business owners to focus on activities they enjoy outside of work, which helps in trusting the team, avoiding micromanagement, and makes delegating easier.

5. Daily Flow Tool:

o Simon uses a tool called the "Daily Flow" to track time allocation and identify tasks for delegation. The tool asks two key questions: What task will you delegate tomorrow, and what would you do if you lived more freely?

o Regularly practicing this helps business owners gradually delegate more tasks and focus on higher-value activities.

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