
Big News & Updates: Our New Mtn Bike Buyer’s Guide; Our Winter Buyer’s Guide; the State of Buyer’s Guides in 2025
Today we’ve got some big news and announcements for you: we’re releasing our first-ever Blister Mountain Bike Guide, and we’re doing it in a way that we don’t think has ever been done in the bike (or ski) world. We’re also talking about the state of buyer’s guides in 2025, and you’ll get the latest updates on our 25/26 Winter Buyer’s Guide — which you can pre-order now.Note: We Want to Hear From You!Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at info@blisterreview.comRELATED LINKS:BLISTER+ Get Yourself CoveredGet Our Newsletter & Weekly Gear GiveawaysBlister Guide to Buying a Mtn BikeOrder Our 25/26 Winter Buyer’s GuideTOPICS & TIMES:Update: Our Winter Buyer’s Guide (2:37)Our New Mtn Bike Buyer’s Guide (5:20)Digital Access Pass & New Benefits (10:38)Relevance of Buyer’s Guides in 2025? (15:27)Most Interesting Takeaways (27:56)Interlude: JE’s Gear Therapy Session (34:37)The Cover of our 25/26 Winter Guide (40:07)Reminder: Paul Forward is Good at Everything (46:46)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
25 Jul 50min

What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles
Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, and its well-defined principles. NNormal is a company we predict you’ll be hearing about more and more in the coming years, and in this conversation, you’ll see why. Note: We Want to Hear From You!Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at info@blisterreview.comRELATED LINKS:BLISTER+ Get Yourself CoveredGet Our Newsletter & Weekly Gear GiveawaysTOPICS & TIMES:Shoutout to BLISTER+ Members (1:17)Mallorca (2:23)What is NNormal? (3:23)The Origin Story (4:40)Kilian Jornet (10:50)Kilian’s Recent Performance at Western States (15:01)The Name ‘Nnormal’ (21:11)NNormal’s Target Audience (22:52)More on NNormal’s Principles (32:48)Prototyping & Testing (43:56) The Future of Trail Running (49:04)1% For The Planet (53:52)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
18 Jul 59min

The Pro's Gear: Marcus Goguen, 2025 Freeride World Tour Champion
Jonathan talks to the reigning FWT champion, Marcus Goguen, about the gear he skis on to film, rip around the resort, and yes, win the FWT. We also talk about his new YouTube series (it’s must-see-TV), and Marcus breaks news about his new project that comes out in October.Note: We Want to Hear From You!Please let us know if there’s a topic you’d like us to cover or a guest you’d like us to have on GEAR:30. Or if you’d like to nominate yourself for a ‘Gear Therapy’ episode, let us know that, too! You can email us at info@blisterreview.comRELATED LINKS:BLISTER+ Get Yourself CoveredGet Our Newsletter & Weekly Gear GiveawaysBlister Podcast #341: Marcus GoguenMarcus’ YouTube ChannelTOPICS & TIMES:Shoutout to BLISTER+ Members (2:19)Paintball! (3:55)2025 FWT Championship Season (6:09)Marcus’ New YouTube Series (10:29)The gear Marcus used most this past season (18:02)Mount Point: Thoughts & Preferences (26:00)Rocker Profile vs Sidecut (30:05)Are You More Particular about Skis or Boots? (34:14)Ski Poles (38:31)Product Testing / R&D (40:56)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
11 Jul 45min

Public Lands Update, More Peak Skis News, & New Gear We're Reviewing
Luke Koppa and Jonathan Ellsworth discuss the latest with respect to public lands and the revisions to the reconciliation bill; share more news about Peak Skis; and preview some new gear they’re going to be talking about and testing in the very near future.RELATED LINKS:BLISTER+ Get Yourself CoveredGet Our Free Newsletter & Gear GiveawaysLuke Koppa on Public Lands SaleGEAR:30 ep. 353: Our Thoughts on Peak SkisJason Blevins’ article on Peak SkisTOPICS & TIMES:Skratch Labs (1:30)New BLISTER+ Program (2:04)Public Lands Status & the Revised Bill (8:14)More Peak Skis News (14:29)New Gear We’re Reviewing (23:04)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
4 Jul 35min

Our Thoughts on Peak Skis & What Needs to Happen Next
Today, Jonathan lays out more fully his thoughts about the Peak Skis debacle; Luke Koppa offers his perspective too; and they discuss Jonathan’s initial comments made here on GEAR:30 back on May 23, what he’s been up to and learning since then, and what we think needs to happen going forward.RELATED LINKS:Skratch LabsBLISTER+ Get Yourself CoveredJason Blevins’ article on Peak SkisGEAR:30 ep 191: Bode on Peak SkisGEAR:30 ep 163: Bode on Crosson SkisPeak's Crowdfunding Form C DocTOPICS & TIMES:Be Like Rocco, Rosemary, & Shashi (1:10)Some Background re: Peak (4:54)Reckless Spending (8:01)False Promises & Broken Contracts (11:57)How to Operate in the Outdoor Community (16:00)Lawsuits (23:17)Peak’s Crowdfunding Initiative (26:55)What Needs to Happen Next? (31:00)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
27 Jun 37min

Southern Hemisphere Skiing, Sustainability, & Shop Strategies w/ Outside Sports
Today, we head south to the snow, and back behind the counter at Outside Sports in New Zealand. We talk about the gear and innovations they're stoked on; what it takes to keep a mountain town business thriving; sustainability from a local shop’s perspective; business strategies for adapting to the unpredictability of climate change; and a whole lot more. RELATED LINKS:Get Yourself Covered: BLISTER+Blister Recommended Shop: Outside Sports Ep.260: A Guide to Skiing in New Zealand with Outside SportsTOPICS & TIMES Consumer-Driven Conversation (4:54)Momentum: Local Distributor in NZ (7:57)What’s Been Most Exciting? (12:42)The Challenges (20:48)Commitment to Values (25:44)1% for the Planet (26:25)Helping the Community (27:46)Climate Change in NZ (32:44)How to Adapt (34:54)Exciting New Gear (40:24)The Winter Ahead (46:12)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
20 Jun 50min

The New Rules of Apparel: PFAS, What’s Changed, & What It Means for You
In this panel conversation from Blister Summit 2025, we discuss why all of your outdoor apparel recently changed — and how that will impact your own experiences.Specifically, we’re talking about the ban on PFAS chemicals; why they’d been so extensively used in outdoor apparel (and far beyond); the real-world performance differences between them and new PFAS-free alternatives; and what you need to know to make the most of your own apparel.To cover all of this, we brought together an excellent panel of industry professionals, including Eric Wallis (Patagonia), Dan Abrams (Flylow), Tom Mason (Ortovox), and Ross Herr (Rab). RELATED LINKS:Get Yourself Covered: BLISTER+TOPICS & TIMES:What Are PFAS? (3:31)Why the Move Away from PFAS (8:09)New vs. Old DWR & Waterproof Membranes (10:15)New Discoveries (18:56)Exciting Trends (25:35)Audience Questions:Down vs Synthetic (28:55)Caring For PFAS-Free Layers (32:23)3rd-Party Water Repellants (35:53)Non-Porous Membranes (40:05)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
13 Jun 43min

Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each
In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are putting up the whole ski industry vs the bike industry. In part 2 of this conversation, we take a look at the state of ski shops vs bike shops; what each industry is doing to grow participation and engagement in their sport; gear trend wins and fails; and we weigh in on which industry has the brighter future. You’ll hear from Blister reviewers Luke Koppa, Jonathan Ellsworth, David Golay, Simon Stewart, Kara Williard, and Xan Marshland.RELATED LINKS:BLISTER+ Get Yourself CoveredSki vs Bike Industry, Part 1Our ‘Bikes vs Skis’ Series:Bikes vs Skis, 4th Edition (2023): Part 1Bikes vs Skis, 4th Edition (2023): Part 2Bikes vs Skis, 4th Edition (2023): Part 3Bikes vs Skis, 3rd Edition (2021): Part 1Bikes vs Skis, 3rd Edition (2021): Part 2Bikes vs Skis, 2nd Edition (2020): Part 1Bikes vs Skis, 2nd Edition (2020): Part 2Bikes vs Skis, 1st Edition (2018): Part 1Bikes vs Skis, 1st Edition (2018): Part 2TOPICS & TIMES:Ski Shops vs Bike Shops (3:13)Growing Participation: Ski vs Bike Industry (12:52)Lift Tickets (25:01)BMX Bikes (26:30)Gear Wins & Fails (29:43)Brighter Future? Ski or Bike Industry? (38:41)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
6 Jun 47min