Stinius & Hoji on Developing the New 4FRNT Sinister
Today we’re talking with Hoji and Stinius Skjøtskift about the creation of Stinius’ new pro model, the 4FRNT Sinister. There are lots of great stories in this one, plus you’ll find out why a number of...
3 Okt 202550min
Our 25/26 Winter Buyer's Guide: Trends, Controversies, & Luke's Least Favorite Thing In It
Luke Koppa and Jonathan Ellsworth talk about our big new book, the Blister 25/26 Winter Buyer’s Guide, including the big takeaways, trends, and controversies. (Plus, stick around to hear Luke’s insane...
26 Sep 20251h 13min
The Company that Created an Industry: Alpacka Raft
We see new brands pop up all the time, but what happens when your idea is so novel that it essentially births an entire sport and industry? That was the case when Thor Tingey and his mom, Sheri, start...
19 Sep 20251h 3min
Blister Summit Reveal, Winter Buyer’s Guide Update, & a Challenge to Outdoor Brands
Today we’re spilling the beans on the new dates - and new location — of Blister Summit 2026. Then we give a quick update on our Winter Buyer’s Guide Update, and wrap up with an important challenge to ...
6 Sep 202515min
Spark R&D + ATK Bindings: a New Collab Sparked at the Blister Summit
Today’s episode contains a number of “firsts”; like the fact that we are going to be talking about a product launch that we didn’t know was happening until we sat down to record this conversation, and...
18 Aug 202535min
Reviewer Reports: Luke & Jonathan on Summer Gear + Red Bull Rampage vs. Hardline
Luke and Jonathan discuss some of our favorite gear we’ve been using this summer, and I make the argument for the single greatest piece of summer gear — so let us know if you agree. But we begin by di...
9 Aug 202535min
Big News & Updates: Our New Mtn Bike Buyer’s Guide; Our Winter Buyer’s Guide; the State of Buyer’s Guides in 2025
Today we’ve got some big news and announcements for you: we’re releasing our first-ever Blister Mountain Bike Guide, and we’re doing it in a way that we don’t think has ever been done in the bike (or ...
25 Jul 202550min
What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles
Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, a...
18 Jul 202559min
