Blizzard-Tecnica's Women2Women Program with Leslie Baker-Brown
GEAR:3018 Nov 2022

Blizzard-Tecnica's Women2Women Program with Leslie Baker-Brown

Kristin Sinnott and Kara Williard talk with Blizzard-Tecnica’s Women2Women program founder and ski legend, Leslie Baker-Brown, about her background in ski racing, and her remarkable 32 years of work for Blizzard-Tecnica. They dive into the origins story of the W2W program, including how it spans beyond women-specific gear via community-building, scholarship programs, and more. Leslie explains Blizzard-Tecnica’s design process for women’s gear, including designing the #1 selling ski in the world; she talks about what it looks like to work with women through the iterative prototyping process; what gives her hope and inspiration for the future; and where we can still work to improve the industry.

TOPICS & TIMES

  • Leslie’s Background in Ski Racing (4:17)
  • Competing for Middlebury (4:41)
  • 32 years with Tecnica! (7:45)
  • Where women-specific gear started (9:35)
  • How the idea of W2W was born (14:36)
  • The Four Pillars (20:00)
  • How W2W has Evolved (22:52)
  • The #1 Ski in the World (27:22)
  • Women-Specific Ski Boots (34:38)
  • What’s hopeful and inspirational right now? (39:14)
  • Where can the industry do better? (41:59)
  • What We’re Celebrating (48:12)

RELATED LINKS:

OUR OTHER PODCASTS

Hosted on Acast. See acast.com/privacy for more information.

Episoder(386)

Our Thoughts on Peak Skis & What Needs to Happen Next

Our Thoughts on Peak Skis & What Needs to Happen Next

Today, Jonathan lays out more fully his thoughts about the Peak Skis debacle; Luke Koppa offers his perspective too; and they discuss Jonathan’s initial comments made here on GEAR:30 back on May 23, w...

27 Jun 202537min

Southern Hemisphere Skiing, Sustainability, & Shop Strategies w/ Outside Sports

Southern Hemisphere Skiing, Sustainability, & Shop Strategies w/ Outside Sports

Today, we head south to the snow, and back behind the counter at Outside Sports in New Zealand. We talk about the gear and innovations they're stoked on; what it takes to keep a mountain town business...

20 Jun 202550min

The New Rules of Apparel: PFAS, What’s Changed, & What It Means for You

The New Rules of Apparel: PFAS, What’s Changed, & What It Means for You

In this panel conversation from Blister Summit 2025, we discuss why all of your outdoor apparel recently changed — and how that will impact your own experiences.Specifically, we’re talking about the b...

13 Jun 202543min

Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each

Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each

In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are put...

6 Jun 202547min

Ski vs Bike Industry, Part 1: Similarities, Differences, Trends, & the Health of Each

Ski vs Bike Industry, Part 1: Similarities, Differences, Trends, & the Health of Each

In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are put...

30 Mai 202544min

Your Questions: Our Favorite Skis This Season; Big vs Small Brands; Quiver Overlap; & More

Your Questions: Our Favorite Skis This Season; Big vs Small Brands; Quiver Overlap; & More

Today, you — our prestigious GEAR:30 listeners — provided the questions, and Jonathan Ellsworth and Luke Koppa are offering their answers.Topics include our go-to backpacks for ski-touring; how a give...

23 Mai 20251h 21min

Gearing Up for the Famous Chamonix-to-Zermatt Haute Route

Gearing Up for the Famous Chamonix-to-Zermatt Haute Route

Jonathan talks to BLISTER members, Bobak Farzin and Lukas Friedli, who recently teamed up to take on the famous Haute Route. We talk about their trip; the gear they used; what gear worked well; what w...

16 Mai 20251h 7min

Reviewer Reports: Testing at Palisades, Ski Touring Gear, Favorite Ski Socks & Midlayers

Reviewer Reports: Testing at Palisades, Ski Touring Gear, Favorite Ski Socks & Midlayers

Luke Koppa, Kristin Sinnott, and Jonathan Ellsworth discuss what they’ve been getting up to lately, and the gear they’ve been using to do so. Luke recaps his first trip to Palisades Tahoe, being there...

9 Mai 20251h 9min

Populært innen Sport

fastlegen
rss-gukild-johaug
ballspark
fotballpodden-2
alt-fortalt
viaplay-motor-pod
rabona
tv-2-spiss-vinkel
unitedno
breaking-marathon-limits
united-we-podkast
fotballpreik
rotsekk-en-podcast-i-sort-hvitt
lopeprat
puckpodden
rss-aftenball
treningspodden
studio-a
liverpoolno-pausepraten
tv-2-hockeyprat