UX Research Geeks8 Apr 2024

Aiden Hirshfield | Grounded Theory and Continuous Discovery | Season 3 #11

Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in research. 🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/aiden-hirshfield-grounded-and-continuous-discovery/

Episode highlights

00:01:15 Aiden's Media Background and UX Journey
00:04:26 Team Dynamics in UX Research
00:06:48 Critique of the Scientific Method in UX
00:10:41 Grounded Theory Explained
00:25:01 Democratization in UX Research

About our guest Aiden Hirshfield

Aiden is a research leader and digital strategy consultant across industries, focused on helping people foster more thoughtful and critical relationships with the media and technology they use in business and in life. His work is rooted in empathy building and uses mixed-method research to elevate the stories of people with lived experiences. Aiden believes that research is a group effort, so he is passionate about enabling teams with the right tools, methods, and expertise needed to conduct continuous and fruitful research at any maturity level.

Aiden holds a Ph.D. in Media Psychology, where his research examines the impact of representation on marginalized identities, primarily the LGBTQ+ community. He also started a new podcast, Media Psyched, where he talks about our complex relationships with media and technology. Aiden loves to give back to the UXR community as a mentor, speaker, and author.

🔎 Where to Follow Aiden Hirshfield

LinkedIn / Aiden's website / Media Psyched podcast

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(79)

Building a UX research career in 2026 | Mujaahida Shakur | #78

Mujaahida Shakur, a behavior scientist and UX researcher with a background in public health and experience at Amazon Web Services, reflects on her journey into UX research and the challenge of transla...

17 Sep 33min

AI, empathy & user trust: Researching AI products | Angelina Amlani | #77

Angie Amlani, Executive Director of Strategy and Research at Metalab, talks about what it really takes to design AI-native products. She covers how UX researchers can navigate AI-specific challenges l...

27 Aug 30min

Rethinking where UX research belongs | Joel Barr | #76

Joel Barr, a UX engineer and software creation professional, reflects on why we need to rethink the place of UX research within organizations, arguing that researchers have much greater impact when th...

6 Aug 30min

New chapter of UXR Geeks | Petra Rajkov | #75

After 4 years and 70+ podcast episodes, we're saying a heartfelt thank you to Tina Ličková, our amazing host of UX Research Geeks since its first episode. Tina gave this show her critical mind, passio...

29 Jul 14min

Challenges of user research in healthcare | Dr. Gyles Morisson | #74

Dr. Gyles Morrison, a Clinical UX Strategist and former medical doctor, discusses how UX research can improve healthcare by addressing the realities of clinical practice, systemic bias, and complex ca...

10 Jul 35min

UX design vs UX research: Where do we draw the line? | Anfisa Bogomolova | #73

Anfisa Bogomolova, a product designer and the host of Honest UX Talks, reflects on how AI is dissolving the boundaries between UX design and UX research. She explains how role expectations are shiftin...

11 Jun 28min

Designing AI products | Vitaly Friedman | #72

Vitaly, the UX lead with the European Parliament and co-founder of Smashing Magazine, reflects on the messy reality of designing AI products and why UX matters more than ever in the age of artificial ...

14 Mai 37min

AI in UX research: What really changed since 2023? [UXtweak report findings] | Tadeas Adamjak | #71

This special episode is based on a webinar recording with Tadeas Adamjak, Head of Growth at UXtweak, where he shared the main findings from our AI in UX Research Revisited report. He talked about how ...

24 Apr 34min