How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/ * One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD --- [ COACHING CALL ] --- Book your free coaching call. https://servicedesignshow.com/coaching Use the secret phrase you heard in the episode!

Episoder(318)

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Do you ever wonder about the "so what?" of your journey maps...To this day, I often see that journey mapping is treated as a "documentation" exercise. Basically as a way to visualize our customers exp...

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What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

The things service design professionals have to deal with...Okay, so your boss tells you drive to a place with “a great view,” hands a full tank of gas, and wished good luck. Oh and by the way, we nee...

25 Sep 20251h 9min

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Here's How To Break Free From the "Prove It Again" Cycle / Inside Service Design / Ep. #05

Are you tired of proving the value of service design… over and over again?Well, I'm happy to share that you're not alone. It's one of the most common frustrations I hear from professionals in our fiel...

18 Sep 20251h 5min

Repairing Service Design for the Age of AI / Ron Bronson / Ep. #236

Repairing Service Design for the Age of AI / Ron Bronson / Ep. #236

I'm sure you've seen the news...At the outset, the recent announcement of the "America by Design" initiative and the new "National Design Studio" is quite exciting. It’s a huge spotlight on our field....

11 Sep 20251h 8min

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

All you want to do is run away…Okay, so you’re standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: Ho...

28 Aug 20251h 7min

How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

How to find Joy in the Slow Pace of Change / Martha Edwards / Ep. #234

What makes time go fast for you, and what makes it go slow...It's a powerful question that might just help you find more meaning and heck, yes even more joy in your work.We see a brighter future, but ...

14 Aug 20251h 7min

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

Why Your Org Chart Isn't the Enemy / Ellen Pittman / Ep. #233

What if we’ve been led down the wrong path…When it comes to service design, we’re often told the main goal is to break down silos. And that makes sense, right?Our organizations are structured vertical...

31 Jul 20251h 11min

Create Clear & Actionable Journeys with the 5x12 Framework

Create Clear & Actionable Journeys with the 5x12 Framework

I have to admit, even I got stuck...Recently, I was working on the onboarding journey for my Circle community.What started as a flexible journey inside a Miro board very quickly became a complex map t...

24 Jul 20251h 5min

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