How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/ * One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD --- [ COACHING CALL ] --- Book your free coaching call. https://servicedesignshow.com/coaching Use the secret phrase you heard in the episode!

Episoder(318)

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

A New Perspective on Risk, Failure, and What Really Matters / Alberta Soranzo / Ep. #232

Everyone wants change, just not for themselves…I remember a great experiment we used to do back in my agency days.At the start of a workshop, we'd ask everyone to put on a prop. It could be a hat, a p...

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A Service Design Guide to Small Wins and Big Change / Inside Service Design / Ep. #04

A Service Design Guide to Small Wins and Big Change / Inside Service Design / Ep. #04

As a service design professional, what is your primary role...!?Are you the host who sets the table for collaboration and creates a safe space for everyone?Or are you maybe a trusted advisor, working ...

10 Jul 20251h 1min

How to Create Change That Actually Sticks / Jen Briselli / Ep. #231

How to Create Change That Actually Sticks / Jen Briselli / Ep. #231

What's the last time you did something you didn't know how to do...For me, it was last week when I took up the idea of building custom Cornhole boards (fun and addictive sport, look it up) with my kid...

3 Jul 20251h 10min

Beyond the Draft: Adding Richness and Reliability to Your AI Journey Map

Beyond the Draft: Adding Richness and Reliability to Your AI Journey Map

What does it take to spend more of your time creating real impact...That's the central question we're exploring in our Journey Management Playbook series.In the last episode, we did something pretty a...

26 Jun 20251h 4min

The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230

The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230

Let's be honest, unfortunately not many business truly cares about sustainable services... The energy debate around AI is finally highlighting digital services' environmental impact. But every service...

19 Jun 20251h 5min

The Unconventional Design Tools That Move The Needle In-house / Inside Service Design / Ep. #03

The Unconventional Design Tools That Move The Needle In-house / Inside Service Design / Ep. #03

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

12 Jun 20251h 9min

 Why Your Best Work Goes Unnoticed (and What to Do About It) / Kat Thackray /Ep 229

Why Your Best Work Goes Unnoticed (and What to Do About It) / Kat Thackray /Ep 229

Ever feel like your most crucial work goes unnoticed? Just like the essential "cooling fluid" of a car, much of service design's impact—making teams efficient and processes smooth—operates in the back...

5 Jun 202559min

From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

It's time to continue our journey...In episode 1 of the Journey Management Playbook we pinpointed a key business challenge that we want to tackle. The focus of episode 2 was all about gathering qualit...

29 Mai 20251h 7min

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