Can service design thrive in a product environment? ​/ Valeria Adani / Episode #135

Can service design thrive in a product environment? ​/ Valeria Adani / Episode #135

Isn't it funny... Even though we live in a world which is dominated by services still many organisations have a very strong product mindset. And I get it (sort of). Products are tangible, easy to measure, perfect to manage. Everything a CEO wants right? Well, you as a service design professional know that product centric thinking is harmful. It creates silos, destroys the customer experience and in the end is bad for business. The reality is that product thinking isn't going to go away anytime soon. So this begs the question: How can you connect service design with "product people" inside an organisation and use each others strengths? Valeria Adani who's the head of service design at Frog has been faced many times with this challenge in her career. In this week's episode she shares her most important learnings around finding a common language, focussing on implementation and the pitfalls of oversimplification. When you take these lessons to heart I can guarantee that you'll be more impactful and do more rewarding work. Curious? Click the link below to learn more. Hope that you'll enjoy the conversation and get something helpful out of it! --- [ SALARY REPORT ] -— https://www.servicedesignjobs.com/salaryreport/ --- [ GUIDE ] -— 00:00 Welcome to episode 135 03:00 Who is Valeria 03:45 60 second rapid fire 06:00 The problem of a product centric mindset 09:15 Importance of language 11:45 Bridging the gap 17:45 Signs of success 23:00 The impact of design 26:15 Focus on implementation 33:00 We can't do it alone 36:00 Measuring the right things 37:30 Tips on getting started 41:45 Pitfalls of over simplification 46:45 The added value of service design 48:30 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/valeriaadani/ --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course

Episoder(317)

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

If you look at the current job market, you might notice something strange... The words "service design" seem to be slowly disappearing from job titles. Does that mean our field is shrinking, or worse,...

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From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

A few months ago I finally hit a major milestone...After years of putting it off, I finally started taking golf lessons.Jasper, my coach (or "pro" as they say in the golf world), has been helping me d...

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2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

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The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

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1 Jan 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Des 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

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How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

11 Des 20251h 1min

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

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