Can service design thrive in a product environment? ​/ Valeria Adani / Episode #135

Isn't it funny... Even though we live in a world which is dominated by services still many organisations have a very strong product mindset. And I get it (sort of). Products are tangible, easy to measure, perfect to manage. Everything a CEO wants right? Well, you as a service design professional know that product centric thinking is harmful. It creates silos, destroys the customer experience and in the end is bad for business. The reality is that product thinking isn't going to go away anytime soon. So this begs the question: How can you connect service design with "product people" inside an organisation and use each others strengths? Valeria Adani who's the head of service design at Frog has been faced many times with this challenge in her career. In this week's episode she shares her most important learnings around finding a common language, focussing on implementation and the pitfalls of oversimplification. When you take these lessons to heart I can guarantee that you'll be more impactful and do more rewarding work. Curious? Click the link below to learn more. Hope that you'll enjoy the conversation and get something helpful out of it! --- [ SALARY REPORT ] -— https://www.servicedesignjobs.com/salaryreport/ --- [ GUIDE ] -— 00:00 Welcome to episode 135 03:00 Who is Valeria 03:45 60 second rapid fire 06:00 The problem of a product centric mindset 09:15 Importance of language 11:45 Bridging the gap 17:45 Signs of success 23:00 The impact of design 26:15 Focus on implementation 33:00 We can't do it alone 36:00 Measuring the right things 37:30 Tips on getting started 41:45 Pitfalls of over simplification 46:45 The added value of service design 48:30 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/valeriaadani/ --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course