A better way to embed service design / Naomi Stanford / Episode #141

Embedding design into an existing organization often feels like... trying to cram a square peg through a round hole. Right? In our attempts we often need to bend and shape design in ways that make it lose some of its most important qualities. Just think about how the holistic nature disappears when design becomes siloed across different departments. Which almost always happens. … and then people wonder why design isn't delivering on it's promise :-/ I recently had the pleasure to interview Naomi Stanford for the Show. Naomi is an authority in the field of organization design (just published her 8th book). In the conversation you’re about to hear we discuss the role of legacy and heritage, whether embedding design should be a top down or bottom up approach and whose responsibility is it anyway. As I found out myself, if you're a service design professional and haven't been exposed to organization design then you're absolutely missing out. Naomi is a great storyteller and brings up tons of inspiring examples on how these two fields strengthen each other. Click the link below to get in on all the details. I always love conversations with people who are on the fringes of service design. They expand my idea of what's possible. --- [ GUIDE ] -— 00:00 Welcome to episode 141 04:55 Who is Naomi 07:45 60 second rapid fire 10:45 A different way to look at design 14:15 The relationship to management 17:15 Look at how work gets done 22:30 What's the downside 25:15 The role of incentives 27:45 Making the leap 32:15 Corporate rebels 39:15 When leadership needs to step in 43:00 What are you going to do 46:15 Showing the organisational benefits 50:00 Embedding change 53:00 Recommended resources 55:15 Final thoughts --- [ LINKS ] --- * https://naomistanford.com/ * https://www.linkedin.com/in/naomi-stanford-54373b2/ * The Every (book) - https://amzn.to/33NTAPg * Tempered Radicals (book) - https://amzn.to/3KlbHNj * https://www.openlawlab.com/ * https://naomistanford.com/2021/11/08/organisation-design-odile-the-organisation-designer/ * https://naomistanford.com/2021/11/22/organisation-design-odile-the-organisation-designer-part-2/ * https://naomistanford.com/2021/12/06/organisation-design-odile-the-organisation-designer-part-3/ * https://naomistanford.com/2021/12/20/organisation-design-odile-the-organisation-designer-part-4/ * https://naomistanford.com/2008/10/26/organizational-horseholding/ * https://naomistanford.com/2017/12/27/designing-brave/ * https://naomistanford.com/2018/02/14/organization-design-a-toolkit-of-toolkits/ * https://naomistanford.com/2021/12/13/the-right-word/ --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course