Why Marketing Against The Grain?

Why Marketing Against The Grain?

Welcome to Marketing Against the Grain! An all-new HubSpot original show. Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way. Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read every review and we might answer your question on the podcast. Thank you for tuning in, and don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(426)

The New Rules to Beat the SEO Algorithm in 2026

The New Rules to Beat the SEO Algorithm in 2026

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder o...

23 Apr 40min

I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)

I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)

Get our free Claude Cowork Workflow: https://clickhubspot.com/detf Ep. 419 How do you publish 250 pieces of content per week with zero employees? Kipp and Sabrina Ramonov of Blotato, dive into the...

21 Apr 16min

We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did yo...

16 Apr 15min

We Found Where AI Gets Its Answers (It’s Not Your Website)

We Found Where AI Gets Its Answers (It’s Not Your Website)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director o...

14 Apr 36min

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr Ep. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dive...

10 Apr 24min

The AI Skill Ladder (Beginner → Workflow Builder)

The AI Skill Ladder (Beginner → Workflow Builder)

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv Ep. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futu...

8 Apr 18min

Can AI Actually Make Good Ads? Replit Ad Maker Review

Can AI Actually Make Good Ads? Replit Ad Maker Review

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw Ep. 414 How do you create killer ads when you don’t have a marketing team or big budget?  Kipp dives into testing out Replit’s latest AI ...

2 Apr 23min

I Replaced a $5,000 Designer with Google Stitch

I Replaced a $5,000 Designer with Google Stitch

Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse Ep. 413 What if you could design a website just by describing what you want? Kipp has Matt Wolfe (Future Tools) dive into Google's n...

31 Mar 15min

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