Web 3, Customer Acquisition, and Value Props (Twittersode)

Web 3, Customer Acquisition, and Value Props (Twittersode)

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth. Keep your ears peeled for talks on how simplicity is underrated Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!) how this founder showcases the value proposition of her company’s tools with one tweet They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing. Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Twitter deep-dive links: Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314 Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757 Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917 ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

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Episoder(452)

How I Run a $1M/year Marketing Agency With 0 Employees

How I Run a $1M/year Marketing Agency With 0 Employees

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Aug 49min

Automate Boring Marketing Work With This Claude System

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Aug 21min

How Top 1% Marketers 10X Their Memory With AI

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Aug 17min

How To 5x Your Business Overnight With Influencer Marketing

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Aug 14min

Where to Spend Your 2027 Ad Budget, Explained Simply

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kip...

6 Aug 16min

How Liquid Death Turned Going Viral Into Millions in Sales

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Aug 36min

Use AI to never run out of winning content ideas

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind...

30 Jul 16min

If Your Team Is Producing AI Slop, Here's How To Fix it

If Your Team Is Producing AI Slop, Here's How To Fix it

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) ...

28 Jul 42min

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