Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For, The solutions Gupta brought to Spotify (and why). Should B2B companies care about the creator economy? What did COVID do to Content? How Tech companies need to approach Media today (to overcome diminishing returns) Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams. Who Is Mayur Gupta? He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling). Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th. Links: Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/ ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Episoder(420)

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

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8 Jan 20min

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5 AI Tools The Smartest Marketers Are Using In 2026

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6 Jan 30min

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

Get Tina's Prompt Engineer Guide to make killer AI agents: https://clickhubspot.com/dte Ep. 388 Did you know that deep domain expertise—not just engineering chops—is now the critical skill for build...

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Can you really build a viral content creation app in under 10 minutes?

Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdb Ep. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid pr...

18 Des 202513min

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Want our free Data Storyteller Stack (7 AI prompts)? Get it here: https://clickhubspot.com/rvg Ep. 386 How can you turn painstaking manual data analysis and deck-building into just minutes of work? ...

16 Des 202518min

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‘My Data Proves SEO is NOT Dead’ + How to Rank #1 on Google & AI

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the...

11 Des 202545min

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Don't Hire a Developer Until You Watch This Gemini 3 Demo

Get our vibe code prompts: https://clickhubspot.com/dfm Ep. 384 Did you know that Gemini 3 can build an interactive landing page in less than 10 minutes? Kieran and Logan Kilpatrick, of Google, div...

9 Des 202545min

The AI Workflow That Lets 50 People Do the Work of 500 ($2B Founder Reveals)

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Steal These Workflows: 7 AI tools to build your startup in days, not months: https://clickhubspot.com/ehg Ep. 383 Can 50 people really do the work of 500 in the new AI era? Kipp, Kieran and guests ...

4 Des 202544min

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