Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(423)

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light o...

30 Jan 202534min

Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude ...

28 Jan 202539min

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more abou...

23 Jan 202514min

This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)

This AI Prompt Gets You Customer Insights in 5 Minutes (Free Tool)

Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brigh...

21 Jan 202534min

How To Use Claude As Your Executive Assistant (10-min to setup)

How To Use Claude As Your Executive Assistant (10-min to setup)

Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. L...

16 Jan 202511min

How to do 10 hours of research in 20 minutes with Ai (Gemini + NotebookLM)

How to do 10 hours of research in 20 minutes with Ai (Gemini + NotebookLM)

Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research c...

14 Jan 202522min

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about le...

9 Jan 202525min

The Ultimate Guide to Using Claude AI for Work

The Ultimate Guide to Using Claude AI for Work

Ep. 290 Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike?  Kipp, Kieran and guest Scott White (Claude)  dive into the ultimate guide for using Claude AI in you...

7 Jan 202543min

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