Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s a...

26 Sep 202329min

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of...

21 Sep 202322min

AI Founder Reveals How AI Exposes Lazy Employees (#157)

AI Founder Reveals How AI Exposes Lazy Employees (#157)

Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and ...

19 Sep 202335min

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

People don’t want advice, they want a prescriptive thing to do. Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple fra...

14 Sep 202321min

How To Guarantee AI Won’t Replace You (#155)

How To Guarantee AI Won’t Replace You (#155)

2 out of 3 jobs will be automatable thanks to AI. Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone shou...

12 Sep 202330min

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn m...

7 Sep 202331min

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acqui...

5 Sep 202332min

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. ...

31 Aug 202330min

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