Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

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This AI Tool Is Like OpenAI Operator But FREE (Proxy AI is INSANE!)

Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Pr...

18 Feb 202520min

AI Agents in 2025: Where to Start & What Really Works (No Hype)

AI Agents in 2025: Where to Start & What Really Works (No Hype)

Ep. 301 Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts o...

13 Feb 202539min

This AI Analyzes Your Website Like a $10k Consultant [Tutorial]

This AI Analyzes Your Website Like a $10k Consultant [Tutorial]

Ep. 300 Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more ...

11 Feb 202517min

I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide

I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide

Ep. 299 Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up ...

6 Feb 202520min

OpenAI's Deep Research Tool DESTROYS Google Gemini (With Proof)

OpenAI's Deep Research Tool DESTROYS Google Gemini (With Proof)

Ep. 298 Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn...

4 Feb 202520min

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Did HubSpot Lose 80% of Blog Traffic? Here’s What Actually Happened

Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light o...

30 Jan 202534min

Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Which AI Model Should You Use? (Claude vs GPT & O1 Pro Live Prompt Guide)

Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude ...

28 Jan 202539min

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more abou...

23 Jan 202514min

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