Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(420)

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the in...

19 Nov 202441min

The Marketing Tactics I Used to Build & Sell a $100M Brand

The Marketing Tactics I Used to Build & Sell a $100M Brand

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rut...

14 Nov 202448min

Will Google's AI Experiment Replace Search Engines?

Will Google's AI Experiment Replace Search Engines?

Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episod...

12 Nov 202432min

Revealing the 2024 Marketing Strategy of a $200M Founder

Revealing the 2024 Marketing Strategy of a $200M Founder

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to ...

7 Nov 202442min

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of t...

5 Nov 202433min

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

Ep. 274 Can AI really scale your content creation while keeping your brand consistent?  Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your co...

31 Okt 202440min

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features o...

29 Okt 202421min

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are jo...

24 Okt 202435min

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