Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more! Who is Capri Wheaton? Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart. Plus, Checkout Capri’s work! IG: https://www.instagram.com/shop.dressd TikTok: https://www.tiktok.com/@shopdressd Twitter: https://twitter.com/Capri_lynnn LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Episoder(421)

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thri...

1 Aug 202440min

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder ma...

30 Jul 202413min

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Top 5 Marketing Tactics To 10X Startup Growth In 2024

Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo?  Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be...

25 Jul 202440min

I Built An App With Claude 3.5 In Less Than 10 Hours

I Built An App With Claude 3.5 In Less Than 10 Hours

Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features em...

23 Jul 202424min

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

Ep. 244 "Is AI really the future of marketing?"  Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and st...

18 Jul 202446min

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn mor...

16 Jul 202430min

Mastering AI with Claude: From Dashboards to Apps

Mastering AI with Claude: From Dashboards to Apps

Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute?  Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in bus...

11 Jul 202430min

13 Tips To Master Video Marketing In 2024 - Chris Savage

13 Tips To Master Video Marketing In 2024 - Chris Savage

Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect o...

9 Jul 202441min

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